On any given day, you can recognize a firefighter by their uniform – a distinctive dark blue or black shirt and pants, duty boots and a badge. 

But last month, you may have noticed something a little different about San Diego Fire-Rescue crews. Pink patches and shirts peaking under their uniforms are more than just a splash of color; they’re a show of support for loved ones, colleagues, and friends whose lives have been touched by breast cancer and a reminder that the department stands together both on and off duty. 

While wearing pink shirts has been a tradition for nearly 20 years, the pink patch—introduced in 2024 under the leadership of Chief Logan and his support staff—has quickly become an additional symbol of unity across stations citywide. Both are a way for SDFD members to honor survivors, remember those they’ve lost, and stand with everyone still fighting. 

This year, the message feels especially personal. During a routine mammogram in April, SDFD Fire Engineer and Paramedic Amber Taddeo received a life-altering diagnosis of Invasive Lobular Carcinoma, the second most common form of invasive breast cancer. While it was caught early, her treatment has been far from easy. Amber underwent a double mastectomy over the summer—a significant step to halt the spread—but she still faces at least one, possibly two, more surgeries before her journey toward healing is complete. 

Her husband, Tony Taddeo, also a fellow San Diego Fire-Rescue Fire Captain, has been by her side through it all, providing full-time care during her recovery. Her daughter, just 14, has bravely faced her mom’s diagnosis with courage.  

“Community has meant everything to me during this journey,” Amber said. “While the road has been difficult and filled with unexpected challenges, we’ve been surrounded by so many thoughtful, generous people during all of this. From physical help around the house, to calls, texts, donations, and the sweetest gifts — we are so incredibly lucky. I don’t even have the words to express how much the support from loved ones, colleagues, and the community has meant to us.” 

Her story is a powerful reminder of the importance of early detection and the courage it takes to keep showing up—for yourself and for others. 

Supporting the health and wellness of first responders remains a top priority for the San Diego Fire-Rescue Department. The department’s Health and Safety Office, led by Battalion Chief Kyle Smith, continues to advance this mission through its Cancer Awareness and Prevention Program. Led by Engineer and Cancer and Health Coordinator, David Hunt, the program provides education, screenings and support for those navigating cancer and recovery. This effort reflects the City’s ongoing commitment to caring for the first responders who dedicate their lives to protecting others.  

“Firefighters are 9% more likely to develop cancer than the general population due to their occupational exposures, and female firefighters are 46% more likely to develop breast cancer,” Hunt said. “Whether it’s early screening, guidance, or support during treatment, our program is designed to give employees the resources they need to take proactive steps for their health and ensure no one faces this journey alone.”

So, when you see firefighters wearing pink, know that it represents much more than just awareness; it’s a statement of solidarity, compassion, and hope.